As a new product type derived from the integration of traditional manufacturing industry and Internet information technology industry, smart door locks have gradually entered thousands of households in large quantities since 20 years ago, and have experienced a period of cultivation, storage, development and outbreak. four stages of development. In 2015, with the rapid development of smart home systems and mobile Internet, smart door locks, as a channel-level commodity for home furniture, also received the attention of customers and achieved rapid development. As of 2019, the production and sales volume of smart door locks across the country is nearly 15 million, which has increased more than tenfold in five years. It is the backbone of the transformation and development of the hardware locks field in a practical sense.

First, the development status of the field of smart door locks

2020 is a very unique era. After five years of rapid development of smart door locks, it came to an abrupt end in the first three months, entered a deep decline curve, and then gradually rose again in April. Into the development of the road, although the road is more difficult, but every step is very firm.

Before 2019, the development of smart door locks in my country has been in a period of rapid development. Although in 2019, due to factors such as sales market, control, market competition, and consumer market improvement, production and sales have experienced a small decline, but this It did not jeopardize its overall improvement, especially the increase in production and sales of the top ten companies.

According to the statistical analysis data of enterprise research, in 2019, the average sales increase of the top ten companies exceeded the double-digit increase, far outpacing the winning stock market. And from the brand side, due to the addition of some powerful Internet technology brands, the growth rate of the top ten is even more shocking. The single-brand sales reached a maximum of 800,000 sets, setting a new record in history. According to statistics, the minimum sales volume of the top ten brands has already reached the order of 200,000 sets, and it has also achieved a new record in recent years.

However, in 2020, the good development situation was cut off by the unexpected epidemic. As of the beginning of May, from January to March, due to the two-way damage of the traditional Spring Festival and the epidemic, compared with 2019, the production and sales of smart door locks The decline in volume was close to 60% or more. In April, the smart door lock field gradually recovered rapidly, but the production and sales in the whole field still fell by more than 40% due to the epidemic. In addition, because of missing the peak period of traditional orders after the Spring Festival, the decline this time It is likely to immediately jeopardize the production and sales of the whole year.

2. Development status of popular brands in the sales market at this stage

So far, the brand development of my country's smart door lock industry chain can be described as distinct and combined. Internet technology, household appliances, smart home systems, smart security industry chain, technical professional smart door locks, transformation and development of mechanical combination locks, decorative hardware, etc. have all entered the smart door lock industry chain according to their own advantages, promoting the smart door lock industry chain. It shows the development situation of a hundred flowers blooming. However, from the data and information, the brand development of the smart door lock industry chain is still in the early stage. The brand layout is relatively decentralized and divided into seven major forces. No force or brand has certain advantages in the actual sense. So far, from the brand data information, the total number of brands in the smart door lock industry has exceeded 3,000, and the market concentration is very low. With the continuous promotion of the development process, the current stage of the smart door lock industry chain has gradually entered the brand sideways. finishing period.